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First Principles of Business Law |
| The regulation of undesirable business practices |
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5. Protection against unfair business practices |
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5.10. Multiple pricing |
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A is the owner of a grocery shop. His various goods are stacked on shelves, with the prices printed on labels displayed beneath them. A notices that tins of Bertram's Baked Beans are selling poorly. The label on the shelf shows that the price of these beans is $1.49 per tin. A puts a photograph of a can of Bertram's Baked Beans in his next advertising catalogue, with a caption saying: 'Special Offer! While stocks last - 50 cents per tin'. However A does not change the price shown on the label on the shelf where the tins of beans are stacked because, as soon as his present stocks are sold, he intends to revert to the normal price. |
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