First Principles of Business Law

Question 1

A Corp, the manufacturer of a new sports car, advertises it as ‘the most exciting sports car ever made’.  B sees the advertisement and decides to buy one of the cars, but after taking delivery he is disappointed with its performance.  Reviews in car magazines all rate the car as ‘underpowered and unresponsive’.  In the light of these facts, which one of the following terms best describes the statement made by A Corp in its advertisement?